Gil Friend on the power of multi nationals to change the world, Natural Logic | Vol 2

Multi national companies have an effect, not just on the stock exchange, but on businesses globally and our ability to surmount the great issues we face today from the environment to the standard of living of over 1 billion poor people globally. Gil Friend talks about the value of investing in community and the ability to shift in favor of the environment.

As renewables becomes more efficient and appropriate technology proliferates we see a raise in the standard of living for the poorest of the poor. The concept of shifting business as usual is often rejected as something that will cost more, and turning a big ship is hard. Gil talks about the financial benefits for companies to growing an indigenous economy sustainability a and embracing efficiency in an integrated fashion, and the positive impact on societies around the world.

Increased education, better transportation can lead to capitalized value can exceed the capital value of the value of the company as seen in the gold mine example Gil speaks about in his Noble Profit video.

Looking at Walmart’s movement six years ago to influence their suppliers, we see the powerful ripple across all the suppliers and supply chain. They told their suppliers they needed to be sustainable and compellable to stringent requirements in order to continue doing business over the next few years. It was a tremendous undertaking, and other global companies such as Nike and Unilever have joined in creating a powerful and poise impact across the world.

Founder of Natural Logic, Gil has been advising global companies on strategies for integrating sustainable business into corporate DNA for decades. His cap is feathered like the Native American chiefs with helping corporate america integrate business objectives that actually save companies through efficiency models.

Meet Gil Friend today through Thursday at VERGE in San Francisco this week, and learn more about the intersection of technology and sustainable business.

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Gil Friend is a featured speaker at VERGE, the GreenBiz conferences happening now in San Francisco. To attend VERGE and experience Gil Friend first hand, visit http://www.greenbiz.com/topic/verge

Dig deeper and learn more about Gil Friend and Natural Logic. Visit  www.NatLogic.com

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