Gabe Zichermann aligns core social values through gamification, Noble Profit | Vol 1

In an attention starved world, businesses need creative and fun solutions to attract consumers to spend their most precious commodity, time. According to Gabe Zichermann of the Gamification Summit, the core principals of sustainability can be addressed through the simple application of gamification in an “attention starved economy”.

Gamification is applying the core principals of gaming to guide a consumer into a behavioral pattern through feedback, rewards, and other mechanisms specific to gaming. It’s about incremental time and getting attention. Whatever offers the most pleasure and reward will gain that attention.

Examples of this can be found in car manufacturers like Nissan, Honda and Ford who put gamification into the dashboard to help people see when they are driving in an environmentally friendly way. One example is the Ford Focus dashboard that showed a plant that would grow or die depending on how you drove to serve as a visual cue on the success or failure to be environmentally friendly behind the wheel. The Nissan Leaf had a Facebook game to compare your scores with other drivers.

Using the fundamental aspects of human behavior to consume visual information and respond to rewards can be a powerful mechanism to creating behavioral change.

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Gabe Zichermann’s Gamification Summit is regularly flocked to by major brands looking for ways to engage consumers. Learn more http://www.gamification.co
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