HIP Paul Herman on how to invest with impact, HIP Investor | Vol 1

Solving needs in the five categories of sustainability, companies end up running more efficient businesses–according to R. Paul Herman, CEO and founder of HIP Investor. Mapping the measures of sustainability to the financial statements, HIP has shown when a company does better in sustainability they also see greater profitability.

Health, wealth, earth, equality and trust are the five main ingredients in the HIP Portfolio featuring over 3000 companies making money and doing good. The HIP approach enables someone to customize their portfolio based upon their values and belief systems. Proving doing good can be good business to sustainability contrarians, companies in the HIP Portfolios remained strong and increased investment returns. Sustainable companies have now historically proven to be more efficient and better investments able to weather the leaner models than traditional funds. In many cases, the HIP Portfolio companies increased in value by 20% during the 2009 economic downturn providing a safe haven for investors with a conscience.

Looking at the future, in his Noble Profit interview Paul takes a peak at disruptive opportunities such as software as a service referencing SalesForce (CRM), automotive as a service as seen with Zip Cars (ZIP), and energy as a service which in the short time looks like natural gas, with the long term pointing to radically innovative battery technology.

The fact is being sustainable is cool and the HIP Investor offers an easy way to transfer wealth to what matters most–us.

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LEARN MORE

R. Paul Herman founded HIP Investor, a fund with over 3000 sustainable companies. Learn more at HIP Investor

Companies can use the HIP Scorecard and HIP as a consultant service to compare themselves to others. You can also buy his book, The HIP Investor, a true how-to-guide to impact investing to learn more about his approach and his increasingly HIP financial models.

Special thanks to Sustainable Brands.

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