Serious about sustainable business? SB12 happening June 5th in San Diego.

San Diego, CA – Sustainable Brands Conference

The “revolution must be branded” is the theme song for the upcoming Sustainable Brands conference, dubbed SB12. What in the world does this mean? Perhaps a war cry for change being led by corporate America. And what have we come to? A place where people and companies recognize that it is not just efficient, but simply good for business.

 Companies recognize that it is not just efficient, but simply good for business.

This is not your usual conference. Let’s start by cruising through the San Diego Zoo on a guided Biomimicry tour called “Nature’s Guide to Sustainability” on an “Experiential Learning Tour”.

Other speakers and attendees include big name brands such as Coca-Cola, Johnson & Johnson, and Silicon Valley tech fo rms such as Intel, HP and SAP. These companies reflect the global supply chains, are big investors in clean technology, and forging changes in the landscape of how business is done. The revolution shall occur through the all aspects of the business. Buying methods of these major companies influence communities globally and can build or destroy villages and towns. In some cases, wise companies can preserve indigenous cultures and great swaths of land, too.

Then there are the small changes also permeating corporate attitude rippling with a million tiny actions. Dave Cobban, sustainable gauntlet holder at Nike, doesn’t actually carry a business card because they “don’t want to waste the paper”. It’s an interesting concept to garner less is more as a method of marketing.

The idea of ‘sustainable consumption’ may seem like an impossibility, but it is a balance that we must find a way to attain if we are to leave future generations with anything of value to consume.

“The idea of ‘sustainable consumption’ may seem like an impossibility, but it is a balance that we must find a way to attain if we are to leave future generations with anything of value to consume. As the importance of efficiency and moderation begins to slowly sink into the public awareness, businesses are being called upon to innovate and adapt their strategies and business models, both to keep up with growing demand and to help drive this momentum forward”, an articulate intern Jan Elks comments about the Consumption Conundrum panel happening Wednesday, June 6.

With over 1500 top executives, SB12 is also promising zero waste. “Last year, we diverted all but 70 pounds of waste – a respectable feat for an event hosting 1000 people over four  days. This year, we are taking the “One Bag” challenge presented by our sponsor, GLAD, and committing to cutting last year’s waste in half, to roughly the equivalent of one bag of trash.”

Looking for a place to learn what cutting edge sustainable practices of mover shakers in the big brand world? This conference is a must do.

Want to attend Sustainable Brands SB12?  Get 20% off and support a non-profit at the same time. The conference has generously offered a discount of 20% off using the code below. When 3 people purchase tickets, they will give Into Outside a fourth ticket for free.

To access this conference special, click the link below and enter the code.

Register here: http://www.sustainablebrands.com/events/sb12/register

Code: nwASsb12

* This code is valid for 20% off an all access event or conference only pass. Should 3 or more people register using this code, Into Outside will receive a complimentary pass to attend SB’12.

Into Outside is a non-profit organization dedicated to connecting youth to the outdoors using digital media and technology with partners such as ARC, A UC Berkeley Program, Sierra Nevada Research Institute, Yosemite Youth Leadership Program, Nature Bridge and others as part of Breaking Barriers, a National Park Service collaborative.

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